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Oct 2013

Survey Reveals Employer Groups and Insurers Will Consider Private Exchanges as Powerful New Sales Channel

 SEATTLE — October 22, 2013 Array Health, a leading provider of private health insurance exchange technology, today released a report which projects how health insurers and employers plan to participate in health insurance exchanges in the coming months, according to opinions of healthcare industry professionals. The results, collected July-August 2013, show that 70 percent of health insurers are expected to participate in both private and public exchanges in the next six months.

Array Health’s report, “Health Insurers Expected to Broaden Distribution Channels,” includes survey results of more than 140 healthcare leaders across the industry. The survey gathered feedback from attendees at the Defined Contribution Healthcare & Private Exchanges Summit in Carlsbad, CA and subscribers of Atlantic Information Services (AIS) health insurance publications.

The results, which are depicted in an infographic, indicate a promising future for private exchanges, and that many employers are aware of the benefits that private exchanges can deliver when coupled with a defined contribution funding model. Other key findings from the report include:

  • Most employers are aware of private exchanges, but consumers are largely unaware. Eighty-nine percent of respondents believed that employers were aware of private exchanges, while only 30 percent of respondents believed consumers were familiar with  them.
  • Private exchanges provide a great opportunity for employers to control costs and offer benefit choice. Ninety-three percent of survey respondents believe there will come a time when more employers will use a defined contribution funding model as opposed to the traditional defined benefit model—and nearly 70 percent believe that will happen within the next five years.
  • Most insurers will pursue a multi-channel exchange strategy. When asked how they believed insurers would participate in exchanges, nearly 80 percent of respondents believed insurers would participate in private exchanges. This is likely due to increasing demand from employer groups and growing awareness about private exchanges in the marketplace.
  • Young, healthy consumers coined the “young invincibles,” offer health insurers a new target market. More than three-quarters of survey respondents believe that up to 50 percent of healthy, young consumers won’t comply with the Patient Protection and Affordable Care Act individual coverage mandate, and more than one third of respondents believe as many as 75 percent won’t comply. Insurers and public entities must find ways to attract and engage this young, Internet-savvy population to increase enrollment.

“We were pleased to see that many healthcare executives see a bright future for private exchanges and the defined contribution funding model.” said Jonathan Rickert, CEO of Array Health. “Private exchanges give consumers and businesses alike more choice and control over their health benefit options. We are proud to provide the technology that simplifies and humanizes the process of buying benefits—a critical factor for accelerating the trend towards consumerism in the industry.”

Download the survey report.

Download the survey infographic: png file or jpg file.

For information about Array Health’s launch of its next generation private exchange marketplace, read the recent press release.

About the Report: “Health Insurers Expected to Broaden Distribution Channels”

The survey was conducted among representatives from insurance companies, software and services companies, producers/brokers, providers, consultants, third party administrators and other healthcare professionals. The survey was initially distributed to attendees at the Defined Contribution Healthcare & Private Exchanges Summit in Carlsbad, Calif. on July 29, 2013 and then again in August 2013 to AIS subscribers. The survey closed to responses on August 31, 2013. The results of this report are compiled from 144 anonymous respondents. All percentage calculations were rounded up to the nearest whole number.

Follow Array Health on Twitter @ArrayHealth.

About Array Health

Array Health is a leading provider of private insurance exchange technology. Its cloud-based software platform enables health plans of any size to power their own branded online exchanges – a strategic channel that helps them compete and thrive in the post health-reform world. With Array’s state-of-the-art member marketplace and support for defined contributions, insurers win and retain business by giving employers a way to control costs and members a better way to buy benefits. A pioneer in this area, Array Health has enabled major insurers to successfully sell health and ancillary products since 2006. It has solved some of the industry’s toughest data integration challenges to ensure that it provides not just a dynamic sales platform, but also a fully functional exchange that works seamlessly with existing insurer systems. For more information, visit




Jeremy Bartram

Raffetto Herman Strategic Communications for Array Health

(206) 264-0246

If you're a member of the media and have any questions on our press kit or on Array Health, please send an email to Michael Thomas at

Array spokesperson materials

Spokesperson biographies (pdf) - Download now
Jonathan Rickert headshot (jpg) - Download now
Richard T Moore headshot (jpg) - Download now

Array Health logos

Company logo - vector based file (ai) - Download now
Company logo - high resolution file (jpg) - Download now
Company logo - low resolution (png) - Download now

Other Materials

Private Health Insurance Exchanges Fact Sheet (pdf) - Download now
Member marketplace sample screen shots with captions (pdf) - Download now
Member marketplace sample screen shot 1 (png) - Download now
Member marketplace sample screen shot 2 (png) - Download now
Member marketplace sample screen shot 3 (png) - Download now
Array SmartFit decision support technology visuals (pdf) - Download now

AHIP Operations & Technology Forum

Hope to see you in Arizona!


We will have a 10x10 booth for the main show and a tabletop display for the Exchange Forum the following day, which is being held concurrently with the Consumer Forum.

Webinar: Applying Retail Best Practices for a Successful Private Exchange

Register for this webinar!

August 27 | 12:00pm ET / 9:00am PT

Speakers will include:

Peg Eitl, VP of Sales and Client Management, Highmark Delaware
JoAnn Cipiti, Sales Excellence and Government Strategy, Blue Cross Blue Shield of Arizona
Roberta Braum, MS, MBA, Director of Product Management, Array Health

Register here for this webinar.

AHIP Institute 2014 Plus

Visit Us this June at the AHIP Institute 2014 Plus in Seattle!

America's Health Insurance Plans (AHIP) Institute 2014 plus is in our city of Seattle this year from Wednesday, June 11 to Friday, June 13! For the first time, the Washington State Convention Center will host the AHIP Institute's conference and its Health Insurance Exchange Forum, Consumer Experience Forum and the Data Analytics Forum which kickoff on Wednesday. Visit Array Health at booth 814!

2014 Blue National Summit

Join Us in Orlando at the 2014 Blue National Summit

Array Health is exhibiting (booth 834) at the 2014 Blue National Summit, the premier Blue Cross Blue Shield Association conference of the year. The conference will be held at the Orlando World Center Marriott from Monday, May 19 to Thursday, May 22. Come visit us in our booth #834!